Privacy Policy


This privacy notice explains how we collect and process your personal data through your use of this site, including any information you may provide through the site including completing a contact form, signing up for a newsletter, taking part in a promotion or buying a product. By providing us with your data you confirm that you are over 16 years of age.

Lesley Long is the data controller and is responsible for your personal details. (referred to as ‘we’, ‘us’ or our ‘our’ in this privacy policy.

Contact Details 

Full name of legal entity: Lesley Long trading as Virtual PA and Digital Coach

Email address:

Postal address: 5 Meadow Riggs, Alnwick, Northumberland, NE66 1AP

Telephone Number: 01665 606841

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO). The ICO is the UK’s supervisory authority for data protection issues. However, we would prefer
if you do have a complaint, that you kindly contact us first so that we can respond and try to resolve it promptly for you.

It is very important that the information we hold about you is accurate and up to date. Please contact us by email to if your personal data changes.

What data do we collect about you?

Personal data means any information capable of identifying an individual. It does not include anonymised data. We may process certain data about you as follows:

  • Identity data may include your first name, last name, maiden name, username, marital status, title, date of birth and gender.
  • Contact data may include your billing address, delivery address, email address and telephone numbers.
  • Financial data may include your bank account and payment account details
  • Transaction data may include details of exchanges between us and details of purchases made by you.
  • Technical data may include login data, IP address, browser type and version, browser plugins and versions, time zone setting and location, operating system, platform and other technology on the devices you use to access this site.
  • Profile data may include your username and password, purchases or orders, your interest, preferences and survey responses.
  • Usage data may include information about how you use our website, products and services .
  • Marketing & communications data may include your preferences in receiving marketing communications from us and our third parties, and your communication preferences.

Sensitive data

We do NOT collect any sensitive data about you. Sensitive data refers to data that includes details about your race , ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade unions, or any information about your genetic or biometric data. We do not collect any information about criminal convictions and offences.

How we collect your personal data

We collect data about you through number of methods including:

  • Direct Interactions: You may provide us with data by filling in a form on our site, or by communicating with us by phone, post, email or other method, or when you:
  • Create an account on our site;
  • Subscribe to our service or publications;
  • Ask for marketing or other resources to be sent to you;
  • Enter a competition, prize draw, promotion or survey;
  • Give us feedback;
  • Order products or services
  • Automated technologies: as you use our site, we may automatically collect data about your equipment, browser actions and usage patterns. We collect this data via cookies, server logs and other technologies. Please see our Cookie Policy for details.
  • Third parties or publicly available sources: We may receive personal data about you from the following third parties and public sources:
    • analytics providers such as Google, based outside the EU;
    • Advertising and sharing networks such as Facebook, Twitter & LinkedIn, based outside the EU.

How we use your personal data

We will only use your personal data when legally permitted. The most common uses of your data are:

  • Where we need to perform the contract between us.
  • Where it is necessary for our legitimate interests ( or those of a 3rd party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

Generally, we do not rely on consent as a legal ground for processing your personal data, other than in sending marketing communications to you via email. You have the right to withdraw consent to marketing at any time by emailing

Marketing Communications

You will receive marketing communications from us, if you have:

  • Asked for information from us, or purchased goods or services from us; or
  • Provided us with your details when you entered a competition, or registered for a promotion or free resources; and
  • In each case you have not opted out of that marketing. We will get express opt -in consent before we share your personal data with any third party for marketing purposes.

You can ask us or 3rd parties to stop sending you emails by following the opt out links on the marketing message sent to you or by emailing us at at any time.

Where you opt out of marketing communications, this will not apply to data provided to us as a result of a product /service purchase, or a product / service experience.

Change of Purpose

We will only use your data for the purposes for which we collected it, unless we reasonably consider we need to use it for another reason and that reason is compatible with the original purpose. If you need to find out how the new purpose is compatible with the original purpose please email us at

If we need to use your personal data for a purpose unrelated to the purpose for which we collected the data, we will notify you and will explain the legal ground for processing. We may process your data without your knowledge or consent where this is required or permitted by law.

Disclosures of your personal data

We may have to share your data with the parties set out below for lawful purposes:

  • Service providers who provide IT and system administration services.
  • Professional advisers including , lawyers, bankers, auditors and insurers who provide consultancy, banking, legal, insurance and accounting services.
  • HMRC, regulators and other authorities based in the United Kingdom and other relevant jurisdictions who require reporting of processing activities in certain circumstances.
  • Social media outlets whom we use to deliver relevant content and advertisements to you.
  • Cloud providers and email marketing platforms such as Dropbox and Mailchimp, in order to manage our relationship with you.
  • 3rd parties to whom we sell, transfer or merge our business or our assets.

We require all 3rd parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such 3rd parties to process your personal data for specified purposes and in accordance with our instructions.

International Transfers

We share your personal data within our group of companies, which involves transferring your data outside the European Economic Area (EEA)

Countries outside of the EEA do not always offer the same level of protection to your persona data, so European law has prohibited transfers of personal data outside the EEA unless the transfer meets certain criteria.

Many of our 3rd party service providers are based outside the EEA so their processing of your data with involves a transfer of your data outside EEA. Whenever we transfer your data out of the EEA, we will do our best to ensure a similar degree of security of your data by ensuring at least one of the following safeguards are implemented.

  • We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission; or
  • Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give data the same protections as it has in Europe; or
  • Where we use providers based in the United States, we may transfer data to them if they are part of the EU – US Privacy Shield which requires them to provide a similar level of protection to data shared between Europe and the US.

If none of the above safeguards is available, we may request explicit consent to the transfer. You will have right to withdraw this consent at any time.

Please email us at hello@digital, if you want further information on the specific mechanism used by us when transferring your data out of the EAA.

Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know such data. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Data Retention

We will only retain your data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention periods for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use, or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers for tax purposes (including Contact, Identity, Financial and Transaction data) for six years after they cease being customers.

In some circumstances you can ask us to delete your data: see below for further information.

In some circumstances we may anonymise your personal data (so it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include the right to:

  • Request access to your personal data
  • Request correction of your personal data
  • Request erasure of your personal data
  • Object to processing of your personal data
  • Request restriction of processing of your personal data
  • Request transfer of your personal data
  • Right to withdraw consent.

You can see more about these rights at If you wish to exercise any of the rights set out above, please email us at

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure your personal data is not disclosed to anyone who has no right to receive it. We may also contact you to ask for further information in relation to you request to speed up our response.

We try to respond to all legitimate requests within 1 month. Occasionally it may take longer than 1 month if your request is particularly complex, or you have made a number of requests. In such case, we will let you know and keep you updated.

Third Party Links

This website may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. We encourage you to read the privacy notice of every website you visit.


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